Search Engine Optimization company that you hire decides the fate of your business website. Depending on whether you hired the best SEO company or a mediocre, your websites rank well fluctuate in the Search Engine Result Pages (SERPs) of Google.

SEO has been a crucial strategy for business success for a long time, and now it has become more significant than ever.

It doesn’t matter what industry you are in or if you have a small, medium, or large business; SEO helps you effectively promote your business.

If you’re a business owner, then there are chances that you may already know about the basic SEO principles, like keyword research, link building, and others.

Also, you might be doing SEO for your company without any professional help. There is nothing stopping you from doing so, but there comes a time when you will need professional SEO company to streamline the process.

checklist seo company

The ever-changing and developing SEO scene today has created many problems for businesses to keep up with the new technicalities. This is why most businesses today tend to hire the best SEO company for reaching their SEO goals.

Chances are, you may also need professional help as well. However, finding a good SEO company for your business can be very difficult because there are many SEO companies in the market today.

If you want to hire a good SEO service provider for your business, worry not!

Here is a checklist that will help you find the best SEO company that will help you reach your SEO goals:

Experience is the Key for Any Good SEO Company

The first thing you need to check before hiring an SEO company is their experience in providing SEO services. Most SEO service providers claim that they are experts in the field, but do they have the experience to back these claims?

This is what you need to check. In 2012, Google launched the Penguin update that targets SEO companies who use black hat techniques.

This is why you need to make sure that the company you choose knows about the latest updates inside Google and also has experience in working through these updates.

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Remember, SEO is more than just setting up a company and providing the basic SEO services. It’s about surviving the various difficulties, like search engine updates, and gaining experience through the process.

This experience helps the SEO providers to survive within the most complicated situations while making sure that your business reaches its SEO goals. This is why you need to be sure that the company you want to hire has enough experience in the industry.

Best SEO Companies Provide Services and Results that Delight their Clients

It is easy for an SEO company to talk about what they can do for your website, regarding SEO. However, it is very different when you ask them about what they have done for their other clients.

Remember, a good SEO company provides you with case studies and portfolios about their work. Some may also provide you with a list of all their clients and the services that were provided. This will give you a general idea about the efficiency of SEO marketing companies.

While you cannot expect an search engine optimization firms to be successful in all their projects, you need to make sure that there is a decent number of projects completed by the SEO company.

Also, you can directly get in touch with the clients of the company and inquire about the efficiency of the provider in achieving its SEO goals.

Remember, do not trust everything that SEO companies claim, check for their authenticity and references for their claims. This ensures that you get a good SEO service provider for your needs.

High Level of Understanding is a Typical Trait of a Good SEO Company

If you think SEO is all about getting your website to rank higher or getting a boost in the online traffic, think again.

SEO has a broad scope that contains various things, like getting traffic, search engine ranking, brand promotions, and also boosting your business conversions through a good campaign. This is why, while choosing an SEO company, you need to test their level of understanding.

While most SEO service agencies that you come across may claim to provide all types of SEO services, it’s essential that you know what to expect from them.

There are various aspects to an SEO campaign, like on-page SEO optimization, off-page SEO optimization, and some technical aspects too.

The on-page SEO factors include SEO measures done within the website, like meta tags, HTML, hyperlinks, internal links, and various other things. Off-page SEO factors involve generating backlinks, link-building, and others.

You need to make sure that the so-called best SEO company you’re hiring, for your SEO needs, knows everything about your on-page and off-page SEO needs. This will help you find the right SEO services provider and achieve your SEO goals.

Make sure the SEO company has a proper plan that meets your expectations

Hiring an SEO service provider, or SEO expert, for your business needs doesn’t always assure you of successful results.

It is tough to determine if an SEO plan will be successful by the looks of it. However, you need to know about the plan that the SEO expert or provider will offer you.

The first thing you need to do before latching onto any SEO provider is to make your goals and objectives clear.

Once you relay your needs and objectives, the potential SEO service providers, or experts, should lay down a plan that will help you reach your targets.

If someone tells you that, “We can assure you increased traffic in 5-6 months”, that’s not enough. You need to have a metric, like 10-12% increase in traffic every month. This is the best way to expect any plan from any SEO expert.

Good SEO companies adhere to the best SEO practices

No matter how skilled an SEO expert is if he doesn’t follow the guidelines that are laid down by search engines, your website is more than likely to go on a downward spiral.

While it’s true that the SEO experts have no control over new guidelines and updates of the search engines, they need to be proactive enough to anticipate and adapt to changes in the guidelines.

Remember, never get lured in by SEO companies that assure you easy and fast traffic. There are chances that they might be using a blackhat SEO technique to get quick traffic.

This will eventually lead to your site getting penalized by search engines. Be careful, make sure that the SEO expert you hire adheres to the guidelines instead of taking shortcuts.

Top SEO Companies Send Consistent reports

Before you hire an SEO company, you must ensure that you get consistent SEO reports of the progress and success of the campaigns.

Remember, a good SEO company will always send you a professional white label SEO report containing all the details regularly.

There may be a time when you may come across SEO companies that only provide you with reports of the website’s performance when you ask for it.

We recommend that you don’t choose them; instead, you can go for an SEO company that assures you consistent and regular reports that contain all the values regarding the campaign and metrics of the SEO strategy.

Also, communication is crucial while choosing an SEO company. You need to make sure that the SEO company has SEO experts who can communicate appropriately and makes you understand the SEO plan in detail.

Remember, if the SEO company cannot assure to provide you regular reports then you can try out the other options that you have.


Hiring an SEO company is a significant investment that you need to be very careful about. As a business owner, you need to be wary of the risks that are associated by not choosing the right service for your SEO needs.

So, abide by the checklist mentioned above and check if your prospective SEO service provider, or expert, can provide you with the necessary points that you will specifically need.