Dipti Arora

Google’s AI Overviews are putting people at risk of harm by surfacing...

Adding years to URLs may boost short-term relevance, but it quietly damages...

Welcome to the 2026 Reality Check. For over a decade, the digital...

Google has clarified a long-debated technical SEO issue following a recent discussion...

AI-powered search tools are providing incorrect business phone numbers more than one-third...

Food publisher Inspired Taste has publicly accused AI-powered platforms of plagiarizing its...

Google has highlighted the debate around the future of SEO blogging after...

Artificial intelligence will become significantly more capable in 2026, with the power...

The future of organic search is not collapsing under AI, it is...

AI Overviews (AIOs) represent one of the most significant structural changes to...

Google Search is sending dramatically less traffic to news publishers than it...

Google has officially rolled out its December 2025 Broad Core Update, and...

ChatGPT has begun displaying local knowledge panels for businesses, introducing a familiar,...

Google has published a detailed roundup of its 40 most helpful AI...

Ahrefs has rolled out Page Types and Page Categories into its Link...

Bing has confirmed that duplicate and near-duplicate content directly affects how pages...

OpenAI CEO Sam Altman has defended the company’s aggressive spending on artificial...

Building links to e-commerce product pages remains one of the hardest and...

Large language models are changing how content is discovered, evaluated, and cited...

Google has clarified how its systems handle JavaScript rendering on pages that...

Googlebot once again dominated web crawling activity in 2025, generating more traffic...

Websites that rank for multiple fan-out queries are dramatically more likely to...

Google has said that publishers do not need a new optimization strategy...

OpenAI has released a new version of ChatGPT Images, powered by its...

Google’s AI Overviews now appear on nearly 16% of all search queries,...

Google has clarified why partial or staggered site migrations can create serious...

Thinking why is GA4 showing traffic from China, Singapore, or Lanzhou? This...

A new analysis of nearly 45,000 real-world web pages shows that the...

A UK doctor and YouTuber has accused Google’s AI Overview of fabricating...

Google has quietly begun testing AI-powered article overviews in Google News, an...

Google has launched a new AI experiment called Disco, a Gemini-powered tool...

OpenAI has officially launched GPT-5.2, calling it its smartest and most capable...

Google has appointed longtime engineering leader Amin Vahdat as its new chief...

Semify has acquired Dragon Metrics, the Hong Kong–based international SEO, PPC, and...

Google has confirmed that Google Discover now has only “minimal alignment” with...

Google has confirmed that its Google Shopping crawler does not process structured...

Google Ads’ recently launched AI Max is showing a surprising pattern: instead...

A new BrightEdge AI analysis of tens of thousands of holiday-season eCommerce...

OpenAI has quietly rolled out a significant update to its ChatGPT web...

Google has announced a major new experiment inside Search Console: the ability...

Google announced at the Search Central Live event in Zurich that Search...

In a new BBC interview, Google CEO Sundar Pichai clarified a widely...

Google Research has announced Titans and MIRAS, a new architecture-and-framework duo designed...

Reddit, once praised as one of the last remaining “human” corners of...

Google has released its Year in Search 2025, and the headline is...

A developer using Google Antigravity, the company’s new agentic AI-powered IDE, reported...

Google’s Publisher Profiles have begun reappearing in Discover feeds. According to SEO...

In a new round of multilingual SEO tests, major AI search platforms...

Google has quietly uploaded an LLMs.txt file to the Google Search Central...

Google has expanded Gemini 3 and its latest generative imagery model, Nano...

AI search is reshaping how online visibility works, how agencies deliver strategy,...

OpenAI CEO Sam Altman has reportedly issued a “code red” directive inside...

The newest funding data in the AI search ecosystem has revealed a...

Similarweb has released a data-packed report analyzing billions of interactions, and the...

Perplexity has officially launched a new AI-powered shopping experience for all U.S....

Google’s Thanksgiving Doodle went live this morning, but instead of taking users...

A new discussion featuring four seasoned agency leaders reveals a dramatic shift...

Google has officially brought Gemini 3 into Search’s AI Mode, enabling interactive...

Google’s John Mueller has directly questioned the growing trend of creating special...

OpenAI has launched Shopping Research, a new feature inside ChatGPT that turns...

Google has confirmed a major shift in how Search will handle its...

Google has officially confirmed that Ads are now expanding into AI Mode,...

Google has rolled out Nano Banana Pro (Gemini 3 Pro Image), a...

Google has been struggling with a big question for years: Should website...

In the latest episode of SEO On-Air, the spotlight turned to how...

A new research report has revealed something many SEO professionals have suspected...

In a new update circulating across the SEO community this week, Google’s...

SEO professionals are facing a paradox: while AI dominates headlines as a...

Google has officially introduced a long-requested feature inside Search Console: custom annotations...

The latest discussion around domain names and SEO began when Google’s John...

The SEO industry is entering a moment unlike anything we have seen...

NotebookLM has officially introduced Deep Research, a new capability that browses hundreds...

The latest episode of SEO On-Air opened with a phrase that every...

Are we all too busy optimizing for AI to notice we are...

Brave is proving that you don’t have to be Google to win...

Here’s a question worth asking yourself, if someone searched your brand name...

Google has officially confirmed that Schema markup isn’t going anywhere. Following a...

How many times have we seen businesses try to get creative with...

Microsoft has officially revealed a major upgrade to Copilot, merging the best...

AI is rewriting the rules of SEO and if you have been...

What happens when a tool designed to give users more control over...

In the latest insights shared through Google Search Central, Google has issued...

Google is taking another major leap toward the future of agentic AI,...

In a world where every brand is trying to go viral, the...

Apple is taking one of its boldest steps in years and surprisingly,...

Benjamin Houy, the founder of the Generative Engine Optimization (GEO) platform Lorelight,...

Google has quietly made an interesting update that’s catching the attention of...

OpenAI has just made a major move that could reshape how we...

OpenAI is scaling accessibility once again. In a significant global expansion, the...

Today, buyers don’t just search for tools, they ask, compare and validate...

For two decades, Google has been the front door to the internet...

Google is taking a bold step toward a more secure web.  Beginning...